基于MSOR理论模型的世界地质公园边缘旅游地扰动机制分析

王浩毅; 张建国; 吕缘婉

doi:10.12302/j.issn.1000-2006.202311042

王浩毅, 张建国, 吕缘婉

南京林业大学学报（自然科学版） ›› 2025, Vol. 49 ›› Issue (3) : 227-234.

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南京林业大学学报（自然科学版） ›› 2025, Vol. 49 ›› Issue (3) : 227-234. DOI: 10.12302/j.issn.1000-2006.202311042

研究论文

基于MSOR理论模型的世界地质公园边缘旅游地扰动机制分析

王浩毅 ¹^,² ,
张建国 ³^,⁴^,^* ,
吕缘婉 ³

作者信息 +

An analysis of the disturbance mechanism of tourist destinations at the edge of world geological parks based on the MSOR theoretical model

WANG Haoyi ¹^,² ,
ZHANG Jianguo ³^,⁴^,^* ,
LYU Yuanwan ³

Author information +

文章历史 +

摘要

【目的】探讨雁荡山世界地质公园边缘旅游地游客不同旅游动机(M)对公园景观旅游体验(S)、满意度(O)和忠诚度(R)的影响机制,为边缘旅游地扰动机制研究提供理论支持和实践指导。【方法】以雁荡山世界地质公园非核心景区——南雁荡山为研究区,使用Amos和Mplus软件,结合调查问卷形式,开展了游客游览行为特征研究。【结果】①国家级地质公园边缘型旅游地主要游客群体为以核心家庭为主的本地居民;②游览新奇动机无法通过任何方式对游客忠诚度产生影响;③关系强化对忠诚度的影响属于完全中介,仅通过中介效应对旅游体验和忠诚度产生正向影响;④隔离动机和逃离动机对忠诚度不仅存在直接、正向促进作用,还存在复杂多重链式中介效应。【结论】本研究揭示了不同旅游动机对边缘旅游地游客景观游览体验、满意度和忠诚度的影响机制,发现本地游客对边缘旅游地保护和可持续发展具有重要作用。因此,对地质公园及其周边自然保护地而言,景区旅游发展应避免大拆大建以减少扰动源,利用客群特点控制扰动范围,并严控设施增量降低扰动强度。

Abstract

【Objective】This study was conducted to explore the impact mechanisms of different tourism motivations on the tourism experience, satisfaction, and loyalty of tourists in the edge tourist destinations of Yandang Mountain Global Geopark, providing theoretical support and practical insights for understanding the disturbance mechanisms of edge tourist destinations. 【Method】Amos and Mplus software were employed to administer a survey questionnaire targeting the consumption behavior characteristics of tourists in the non-core scenic area of the Yandang Mountain Global Geopark, specifically the South Yandang Mountain. 【Result】(1) The primary tourist group in peripheral tourist destinations consists of local residents, predominantly core families. (2) Noelty motivation exhibited no direct or indirect effects on loyalty. (3) Relationship strengthening’s influence on loyalty was fully mediated, demonstrating positive effects on tourism experience and loyalty through mediating effects. (4) Isolation motivation and escape motivation exhibited both direct and indirect positive effects on loyalty, with complex and multiple chain-mediated impacts. These findings reveal the impact mechanisms of different tourism motivations on tourist experiences, satisfaction, and loyalty in edge tourism destinations. Local tourists were identified as playing a crucial role in the protection and sustainable development of edge tourism destinations. 【Conclusion】The study suggests that scenic spots should avoid large-scale construction, leverage customer characteristics to mitigate disturbance risks, and cautiously supplement tourist demand to prevent disturbances from expanding.

导出引用

王浩毅, 张建国, 吕缘婉. 基于MSOR理论模型的世界地质公园边缘旅游地扰动机制分析[J]. 南京林业大学学报（自然科学版）. 2025, 49(3): 227-234 https://doi.org/10.12302/j.issn.1000-2006.202311042

WANG Haoyi, ZHANG Jianguo, LYU Yuanwan. An analysis of the disturbance mechanism of tourist destinations at the edge of world geological parks based on the MSOR theoretical model[J]. JOURNAL OF NANJING FORESTRY UNIVERSITY. 2025, 49(3): 227-234 https://doi.org/10.12302/j.issn.1000-2006.202311042

中图分类号： X37

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