【目的】特色小镇建设是乡村振兴的重要途径之一,分析苏北地区城镇多肉植物产业的发展,为打造特色植物产品产业链特色小镇提供参考。【方法】以江苏省沭阳县耿圩镇多肉植物产业为样本,通过调查问卷、实地走访等形式了解耿圩镇多肉植物产业的基本情况,利用“钻石模型”对耿圩镇多肉植物产业及其电子商务的发展现状进行分析。【结果】目前耿圩镇多肉植物产业及其电子商务的发展存在标准化程度不高、信息不对称、网销假货多、监管力度不够等问题。结合耿圩镇农林业建设发展中的实际问题,认为针对多肉植物产业发展,应该推行标准化的产品认证和分类分级制度、搭建权威的专业性第三方平台、净化网络环境、加强专业人才队伍建设等以促进耿圩镇多肉植物特色产业的发展。【结论】结合国内多肉植物产业现状,充分利用电子商务的优势,以特色产业发展支撑特色小镇建设,可打造适合我国特色经济植物和特色小镇建设的产业模式链。

【Objective】The construction of characteristics town is one of the important ways of Rural Revitalization. This paper analyzes the development of succulent plant industry in Northern Jiangsu, and provides a reference for building characteristics town by use of the characteristic plant’s products as an industry chain. 【Method】Taking the succulent plant industry in Gengwei Town, Shuyang County, Jiangsu Province as a sample, its basic situation is understood through questionnaires and field visits. The Diamond model is used to analyze the development status of succulent plant industry and its ecommerce in Gengwei Town. 【Result】At present, there are some problems in the development of succulent plant industry and ecommerce in Gengwei Town, such as a low degree of standardization, asymmetric information, more fake products sold online, and insufficient supervisions. In view of the practical problems in the construction and development of agriculture and forestry in Gengwei Town, and the development of succulent plant industry, standardized product certification and classification system, establishment of authoritative professional third-party platform, purification of network environment and strengthening of professional personnel team construction should be carried out to promote the development of succulent plant characteristics industry in Gengwei Town. 【Conclusion】Combined with the current situation of succulent plant industry in China, the advantages of e-commerce should be fully utilized to support the construction of characteristics towns with the development of characteristics industries. An industrial model chain which is suitable for the construction of characteristics economic plants and characteristics towns in China may be planned.