森林环境价值CVM评估有效性改进的研究进展

蔡志坚; 杜丽永; 杨加猛

doi:10.3969/j.issn.1000-2006.2013.01.028

蔡志坚,杜丽永,杨加猛

南京林业大学学报（自然科学版） ›› 2013, Vol. 37 ›› Issue (01) : 153-159.

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南京林业大学学报（自然科学版） ›› 2013, Vol. 37 ›› Issue (01) : 153-159. DOI: 10.3969/j.issn.1000-2006.2013.01.028

综合述评

森林环境价值CVM评估有效性改进的研究进展

蔡志坚^1,2,杜丽永^1,2,杨加猛¹

作者信息 +

Preparation forest environmental services valuation based on improved contingent valuation method

CAI Zhijian^1,2,DU Liyong^1,2,YANG Jiameng¹

Author information +

文章历史 +

摘要

基于有效性改进的条件价值评估方法(CVM)越来越成为森林环境价值评估的选择。提高评估对象的可测度性和降低假想市场导致的偏差是森林环境价值CVM评估有效性改进的两个途径。前者可通过增加内生性和外生性信息实现; 后者的实现方式包括WTA与WTP之差、引导技术选择偏差、范围效应、假想偏差、策略偏差、次序效应等偏差的降低。针对研究中存在的森林环境效用的多样化与CVM调查中无差异核心估值设计的矛盾,以及森林环境价值CVM评估有效性改进的研究范围较窄且研究方法较单一等问题,提出了通过设计差异化的核心估值以提高不同群体对森林环境价值的正确感知,以及增加对森林典型公共产品的研究并整合性应用CVM有效性改进的方法。

Abstract

Recent studies on the invalidity of contingent valuation method(CVM)have mainly focused on two aspects. First, the issue of scalability of the environmental goods’ non-use value due to the survey respondents’ lack of familiarity with the value of those environmental goods, and secondly the biases and errors arising from the respondents’ willingness to pay(WTP)or willingness to accept(WTA)were more likely to be an expression of preference rather than the real intention to purchase in the real market. CVM valuation on forest environmental service could be improved in two ways. Firstly, to improve survey respondents’ familiarity with forest’s environmental value by focusing on the increase in extrinsic information rather than the increase in intrinsic information. The use of photograph showing the background and the description of environmental goods, conducting face to face interview, together with the use of visual-simulation technique to show differential changes in forest ecological system, will increase survey respondents’ degree of perception on the environmental goods to be valued. Secondly, biases and errors resulting from the use of hypothetic market in the CVM survey could be reduced substantially by reducing the bias of difference value of WTA and WTP. The use of dichotomous choice questionnaire(DCQ)in the survey will also be able to elicit more survey respondents’ true preference. It is suggested in this paper that we need to firstly promote various groups’ correct perception on the value of forest environment through the use of core valuation of differential designs, and secondly, to promote the research on typical forestry public goods and the integrated application of the improved and effective method of CVM.

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蔡志坚,杜丽永,杨加猛. 森林环境价值CVM评估有效性改进的研究进展[J]. 南京林业大学学报（自然科学版）. 2013, 37(01): 153-159 https://doi.org/10.3969/j.issn.1000-2006.2013.01.028

CAI Zhijian,DU Liyong,YANG Jiameng. Preparation forest environmental services valuation based on improved contingent valuation method[J]. JOURNAL OF NANJING FORESTRY UNIVERSITY. 2013, 37(01): 153-159 https://doi.org/10.3969/j.issn.1000-2006.2013.01.028

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基金

收稿日期:2011-10-11 修回日期:2012-08-30
基金项目:中国博士后科学基金特别资助项目(201104570); 江苏高校哲学社会科学重点研究基地重大项目(2010JDXM017); 江苏高校优势学科建设工程资助项目(PAPD)
第一作者:蔡志坚,教授,博士。E-mail: janecai69@hotmail.com。
引文格式:蔡志坚,杜丽永,杨加猛. 森林环境价值CVM评估有效性改进的研究进展[J]. 南京林业大学学报:自然科学版,2013,37(1):153-159.