森林运动小镇游客游憩动机与满意度关系研究

doi:10.12302/j.issn.1000-2006.202007024

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南京林业大学学报（自然科学版） ›› 2021, Vol. 45 ›› Issue (4): 201-209.doi: 10.12302/j.issn.1000-2006.202007024

森林运动小镇游客游憩动机与满意度关系研究

张建国¹^,²(), 胡洁思²

1.湖州师范学院经济管理学院,浙江湖州 313000
2.浙江农林大学风景园林与建筑学院, 旅游与健康学院,浙江临安 311300

收稿日期:2020-07-12 接受日期:2020-11-26 出版日期:2021-07-30 发布日期:2021-07-30
基金资助:
浙江省科技厅公益技术研究农业项目(2016C32107);浙江省农业软科学研究项目(ZJNYRKXYJKT201604);浙江省自然科学基金项目(LY16C160008);丽水市重点科技创新团队项目(2018cxtd02);丽水市科技计划项目(2019GYX10)

Research on the relationship between the recreation motivation and satisfaction of tourists in forest sports towns

ZHANG Jianguo¹^,²(), HU Jiesi²

1. School of Economics and Management,Huzhou University,Huzhou 313000,China
2. School of Landscape Architecture, School of Tourism and Health, Zhejiang A & F University, Lin’an 311300, China

Received:2020-07-12 Accepted:2020-11-26 Online:2021-07-30 Published:2021-07-30

摘要/Abstract

摘要：

【目的】森林生态体验和森林休闲运动已成为我国森林旅游的重要组成部分,主题特色鲜明的森林运动小镇成为森林旅游的重要发展载体,深入分析其成功因素和未来发展趋势对于促进森林旅游持续发展具有重要意义。【方法】以衢州灵鹫山森林运动小镇为例,采用问卷调查的方式结合回归分析法研究游客游憩动机、游后满意度及其二者之间的关系。【结果】灵鹫山森林运动小镇游客的游憩动机由强到弱依次为:刺激与逃避>机能提升>求知与探索>增进交往。不同人群分类的游憩动机有差异,其中运动技巧、亲情建设、运动类型、处事能力、焕发活力、组织能力6个动机因素受到人口统计学特征变化的影响。游客的游后满意度高低依次为:愉悦心情>整体>增强体质>缓解压力>增加见识,其中增加见识、缓解压力、增强体质满意度均值低于满意度总均值。焕发活力、结识朋友、身心享受3个动机因素对游客评价较低的满意度有影响,因此满足游客身心享受、焕发活力、结识朋友的动机需求可以提高游客满意度。【结论】在改善游客满意度方面建议:打造森林运动特征优势,满足游客主要需求;制订针对性的森林运动菜单,合理分配游客群体;提升森林运动游客体验,吸引更多游客关注森林康养。

关键词: 森林运动小镇, 游憩动机, 满意度, 森林旅游, 浙江衢州灵鹫山

Abstract:

【Objective】The forest ecological experience and forest leisure sports have become an important part of forest tourism in China, and forest sports towns with distinctive themes have become important development carriers of forest tourism. In-depth analyses of its success factors and future development trends are of great significance for promoting the sustainable development of forest tourism.【Method】From the perspective of tourists, taking the small forest sports town of Lingjiu Mountain in Quzhou as an example, the author used a questionnaire survey and regression equation to study recreation motivations, the degree of satisfaction and the relationship between them.【Result】① The recreational motivation of tourists in the sports town of Lingjiu Mountain forest was found to be for stimulation and avoidance > to improve function > seek knowledge and exploration > to enhance communication.② There are differences in recreational motivations among different groups, among which six motivational factors, including to enhance sport skills, to improve family affection, the type of sports, the ability to do things, and to improve vitality and organizational abilities, were affected by demographic changes. ③ After the tour, the degree of satisfaction of tourists was ranked as follows: cheerful mood > overall physical enhancement > stress relief > knowledge increase. Among them, the average satisfaction of knowledge increase, stress relief, and physical enhancement was lower than the mean of satisfaction. Three motivation factors, namely: to improve vitality, to mak friends and physical and mental enjoyment had an impact on the lower satisfaction levels experienced by tourists. Therefore, satisfying tourists’ motivational needs for physical and mental enjoyment, improving vitality, and making friends can improve their satisfaction.【Conclusion】It is necessary to build on the advantages of forest sports features to meet the main needs of tourists, to formulate a targeted menu of forest sports so as to rationally allocate the tourist groups, and as well as to enhance the tourist experience of forest sports to attract more tourists.

Key words: forest sports town, recreation motivation, satisfaction, forest tourism, Lingjiu Mountain at Quzhou, Zhejiang

中图分类号:

S788.2

张建国,胡洁思. 森林运动小镇游客游憩动机与满意度关系研究[J]. 南京林业大学学报（自然科学版）, 2021, 45(4): 201-209.

ZHANG Jianguo, HU Jiesi. Research on the relationship between the recreation motivation and satisfaction of tourists in forest sports towns[J].Journal of Nanjing Forestry University (Natural Science Edition), 2021, 45(4): 201-209.DOI: 10.12302/j.issn.1000-2006.202007024.

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公因子 common factor	动机因子 motivational factor	因子载荷 factor loading	游憩动机均值 mean	标准差 standard deviation	公因子均值 mean of common factors
求知与探索 kowledge and exploration	X₁运动技巧sport skill	0.747	3.96	0.90	3.966
	X₃了解知识to learn knowledge	0.713	3.84	0.89
	X₄开拓思想to broaden horizon	0.696	3.88	0.87
	X₂运动类型sports type	0.599	4.10	0.75
	X₅森林景色forest landscape	0.526	4.05	0.79
增进交往 to enhance communication	X₈发展友谊to develop friendship	0.736	4.09	0.79	3.964
	X₉结识朋友to make friend	0.644	3.93	0.85
	X₆社交能力to diffuse skills	0.629	3.77	0.90
	X₇亲情建设to improve family affection	0.588	4.10	0.80
	X₁₀人际交往interpersonal communication	0.522	3.93	0.89
刺激与逃避 stimulus and avoidance	X₁₁释放压力to release pressure	0.779	4.13	0.70	4.060
	X₁₂身心享受enjoyment	0.636	4.10	0.73
	X₁₃转变节奏to change pace of life	0.435	3.95	0.80
机能提升 function enhancement	X₁₈处事能力transaction capability	0.786	4.04	0.87	4.058
	X₁₉焕发活力to rejuvenate	0.745	4.13	0.78
	X₁₆开发潜能to exploit potentialities	0.721	3.96	0.89
	X₂₀组织能力organizing ability	0.697	4.06	0.89
	X₁₇促进健康health promotion	0.656	4.10	0.77

人口特征 demographics	分组 sort	人数 number	占比/% ratio
性别 sex	男male	93	40.6
	女female	136	59.4
来源地 source	本市 local city	141	61.6
	省内其他市 other cities in the province	47	20.5
	省外周边地市 cities near the province	24	10.5
	国内其他地区 other parts of the country	15	6.6
	境外overseas	2	0.9
年龄/a age	<20	35	15.3
	≥21~30	62	27.1
	≥31~40	62	27.1
	≥41~50	45	19.7
	≥51~60	21	9.2
	>61	4	1.7
	行政事业单位 administrative institution	68	29.7
	企业管理人员 enterprise worker	35	15.3
	一般职工worker	41	17.9
职业 occupation	退休人员retiree	11	4.8
	农民farmer	14	6.1
	自由职业者freelancer	27	11.8
	学生student	33	14.4
月收入/元 monthly income	<2 000	47	20.5
	≥2 000~4 000	78	34.1
	≥4 000~6 000	48	21.0
	≥6 000~8 000	28	12.2
	>8 000	28	12.2
同游 companion	家人family	62	27.1
	朋友friend	130	56.8
	旅行团tour group	29	12.7
	独自alone	8	3.5

动机因子 motivation factor	方差相等 equal variance	方差不等 unequal variance
X₁	0.003	0.085
X₂	0.877	0.199
X₃	0.231	0.443
X₄	0.094	0.275
X₅	0.913	0.159
X₆	0.492	0.455
X₇	0.114	0.839
X₈	0.931	0.178
X₉	0.191	0.127
X₁₀	0.220	0.322
X₁₁	0.244	0.879
X₁₂	0.234	0.982
X₁₃	0.598	0.937
X₁₆	0.915	0.841
X₁₇	0.632	0.816
X₁₈	0.283	0.480
X₁₉	0.711	0.073
X₂₀	0.605	0.920

动机因子 motivation factor	来源地 source	年龄 age	职业 occupation	月收入 monthly income	同游 companion
X₁	0.469	0.396	0.788	0.126	0.029
X₂	0.372	0.021	0.010	0.020	0.599
X₃	0.135	0.410	0.900	0.975	0.163
X₄	0.218	0.423	0.696	0.496	0.089
X₅	0.168	0.351	0.717	0.077	0.080
X₆	0.060	0.420	0.410	0.184	0.933
X₇	0.009	0.421	0.016	0.028	0.025
X₈	0.374	0.652	0.645	0.295	0.843
X₉	0.717	0.585	0.690	0.791	0.965
X₁₀	0.566	0.182	0.786	0.657	0.580
X₁₁	0.415	0.159	0.094	0.115	0.839
X₁₂	0.837	0.164	0.676	0.397	0.509
X₁₃	0.247	0.484	0.956	0.979	0.228
X₁₆	0.219	0.073	0.073	0.989	0.519
X₁₇	0.183	0.350	0.558	0.345	0.327
X₁₈	0.023	0.003	0.986	0.839	0.205
X₁₉	0.101	0.034	0.995	0.687	0.101
X₂₀	0.232	0.033	0.469	0.635	0.903

动机因子 motivation factor	S₁		S₂		S₃		S₄		S₅
动机因子 motivation factor	P	B	P	B	P	B	P	B	P	B
X₁	0.594	-0.039	0.711	-0.031	0.147	0.128	0.433	0.070	0.000	0.311
X₂	0.588	-0.047	0.779	-0.028	-0.028	-0.007	0.634	0.051	0.679	-0.042
X₃	0.858	0.014	0.053	+0.175	0.234	-0.113	0.604	0.050	0.952	0.952
X₄	0.214	0.107	0.980	-0.002	0.375	0.093	0.366	0.096	0.464	-0.072
X₅	0.590	-0.045	0.539	-0.059	0.226	-0.122	0.719	-0.037	0.596	0.050
X₆	0.139	-0.110	0.569	-0.049	0.711	-0.033	0.184	-0.122	0.180	-0.115
X₇	0.055	0.146	0.777	0.025	0.254	0.106	0.705	0.035	0.338	0.084
X₈	0.849	0.015	0.282	-0.101	0.642	0.046	0.926	0.009	0.971	0.003
X₉	0.266	0.085	0.015	0.216	0.634	0.044	0.609	0.048	0.795	0.023
X₁₀	0.271	-0.086	0.631	-0.044	0.768	-0.028	0.239	-0.114	0.011	-0.230
X₁₁	0.642	0.046	0.072	-0.205	0.096	-0.200	0.495	-0.083	0.631	-0.054
X₁₂	0.169	0.141	0.132	0.179	0.030	0.273	0.036	0.266	0.932	0.010
X₁₃	0.590	0.044	0.334	0.092	0.645	0.046	0.911	-0.011	0.329	0.092
X₁₆	0.542	0.047	0.956	-0.005	0.432	-0.074	0.166	0.131	0.547	0.053
X₁₇	0.492	0.059	0.218	0.121	0.198	0.134	0.558	0.062	0.021	0.228
X₁₈	0.078	0.153	0.564	0.058	0.156	0.150	0.230	0.128	0.686	0.040
X₁₉	0.020	0.201	0.001	0.339	0.798	0.027	0.758	0.033	0.054	0.192
X₂₀	0.905	-0.010	0.860	-0.017	0.943	-0.007	0.395	-0.093	0.583	-0.052

森林运动小镇游客游憩动机与满意度关系研究

Research on the relationship between the recreation motivation and satisfaction of tourists in forest sports towns

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[1]	吴妍, 李若楠, 赵志强. 黑龙江省国家级森林公园空间分布特征研究[J]. 南京林业大学学报（自然科学版）, 2023, 47(5): 189-196.
[2]	郑凌予, 蒲海霞, 江泽平. 基于绿视率的城市公园空间满意度调查研究[J]. 南京林业大学学报（自然科学版）, 2020, 44(4): 199-204.
[3]	王良桂,董微熙,沈文星. 集体林权制度改革绩效分析[J]. 南京林业大学学报（自然科学版）, 2010, 34(05): 133-136.
[4]	项卫东;薛建辉. 旅游干扰对森林景观与环境的影响[J]. 南京林业大学学报（自然科学版）, 2000, 24(S1): 87-90.
[5]	李春干;赵德海;卫日强. 森林旅游资源等级评价方法的研究[J]. 南京林业大学学报（自然科学版）, 1996, 20(03): 64-68.