Research on the relationship between the recreation motivation and satisfaction of tourists in forest sports towns

doi:10.12302/j.issn.1000-2006.202007024

JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2021, Vol. 45 ›› Issue (4): 201-209.doi: 10.12302/j.issn.1000-2006.202007024

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Research on the relationship between the recreation motivation and satisfaction of tourists in forest sports towns

ZHANG Jianguo¹^,²(), HU Jiesi²

1. School of Economics and Management,Huzhou University,Huzhou 313000,China
2. School of Landscape Architecture, School of Tourism and Health, Zhejiang A & F University, Lin’an 311300, China

Received:2020-07-12 Accepted:2020-11-26 Online:2021-07-30 Published:2021-07-30

Abstract

Abstract:

【Objective】The forest ecological experience and forest leisure sports have become an important part of forest tourism in China, and forest sports towns with distinctive themes have become important development carriers of forest tourism. In-depth analyses of its success factors and future development trends are of great significance for promoting the sustainable development of forest tourism.【Method】From the perspective of tourists, taking the small forest sports town of Lingjiu Mountain in Quzhou as an example, the author used a questionnaire survey and regression equation to study recreation motivations, the degree of satisfaction and the relationship between them.【Result】① The recreational motivation of tourists in the sports town of Lingjiu Mountain forest was found to be for stimulation and avoidance > to improve function > seek knowledge and exploration > to enhance communication.② There are differences in recreational motivations among different groups, among which six motivational factors, including to enhance sport skills, to improve family affection, the type of sports, the ability to do things, and to improve vitality and organizational abilities, were affected by demographic changes. ③ After the tour, the degree of satisfaction of tourists was ranked as follows: cheerful mood > overall physical enhancement > stress relief > knowledge increase. Among them, the average satisfaction of knowledge increase, stress relief, and physical enhancement was lower than the mean of satisfaction. Three motivation factors, namely: to improve vitality, to mak friends and physical and mental enjoyment had an impact on the lower satisfaction levels experienced by tourists. Therefore, satisfying tourists’ motivational needs for physical and mental enjoyment, improving vitality, and making friends can improve their satisfaction.【Conclusion】It is necessary to build on the advantages of forest sports features to meet the main needs of tourists, to formulate a targeted menu of forest sports so as to rationally allocate the tourist groups, and as well as to enhance the tourist experience of forest sports to attract more tourists.

Key words: forest sports town, recreation motivation, satisfaction, forest tourism, Lingjiu Mountain at Quzhou, Zhejiang

CLC Number:

S788.2

ZHANG Jianguo, HU Jiesi. Research on the relationship between the recreation motivation and satisfaction of tourists in forest sports towns[J]. JOURNAL OF NANJING FORESTRY UNIVERSITY, 2021, 45(4): 201-209.

Figures/Tables 11

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公因子 common factor	动机因子 motivational factor	因子载荷 factor loading	游憩动机均值 mean	标准差 standard deviation	公因子均值 mean of common factors
求知与探索 kowledge and exploration	X₁运动技巧sport skill	0.747	3.96	0.90	3.966
	X₃了解知识to learn knowledge	0.713	3.84	0.89
	X₄开拓思想to broaden horizon	0.696	3.88	0.87
	X₂运动类型sports type	0.599	4.10	0.75
	X₅森林景色forest landscape	0.526	4.05	0.79
增进交往 to enhance communication	X₈发展友谊to develop friendship	0.736	4.09	0.79	3.964
	X₉结识朋友to make friend	0.644	3.93	0.85
	X₆社交能力to diffuse skills	0.629	3.77	0.90
	X₇亲情建设to improve family affection	0.588	4.10	0.80
	X₁₀人际交往interpersonal communication	0.522	3.93	0.89
刺激与逃避 stimulus and avoidance	X₁₁释放压力to release pressure	0.779	4.13	0.70	4.060
	X₁₂身心享受enjoyment	0.636	4.10	0.73
	X₁₃转变节奏to change pace of life	0.435	3.95	0.80
机能提升 function enhancement	X₁₈处事能力transaction capability	0.786	4.04	0.87	4.058
	X₁₉焕发活力to rejuvenate	0.745	4.13	0.78
	X₁₆开发潜能to exploit potentialities	0.721	3.96	0.89
	X₂₀组织能力organizing ability	0.697	4.06	0.89
	X₁₇促进健康health promotion	0.656	4.10	0.77

人口特征 demographics	分组 sort	人数 number	占比/% ratio
性别 sex	男male	93	40.6
	女female	136	59.4
来源地 source	本市 local city	141	61.6
	省内其他市 other cities in the province	47	20.5
	省外周边地市 cities near the province	24	10.5
	国内其他地区 other parts of the country	15	6.6
	境外overseas	2	0.9
年龄/a age	<20	35	15.3
	≥21~30	62	27.1
	≥31~40	62	27.1
	≥41~50	45	19.7
	≥51~60	21	9.2
	>61	4	1.7
	行政事业单位 administrative institution	68	29.7
	企业管理人员 enterprise worker	35	15.3
	一般职工worker	41	17.9
职业 occupation	退休人员retiree	11	4.8
	农民farmer	14	6.1
	自由职业者freelancer	27	11.8
	学生student	33	14.4
月收入/元 monthly income	<2 000	47	20.5
	≥2 000~4 000	78	34.1
	≥4 000~6 000	48	21.0
	≥6 000~8 000	28	12.2
	>8 000	28	12.2
同游 companion	家人family	62	27.1
	朋友friend	130	56.8
	旅行团tour group	29	12.7
	独自alone	8	3.5

动机因子 motivation factor	方差相等 equal variance	方差不等 unequal variance
X₁	0.003	0.085
X₂	0.877	0.199
X₃	0.231	0.443
X₄	0.094	0.275
X₅	0.913	0.159
X₆	0.492	0.455
X₇	0.114	0.839
X₈	0.931	0.178
X₉	0.191	0.127
X₁₀	0.220	0.322
X₁₁	0.244	0.879
X₁₂	0.234	0.982
X₁₃	0.598	0.937
X₁₆	0.915	0.841
X₁₇	0.632	0.816
X₁₈	0.283	0.480
X₁₉	0.711	0.073
X₂₀	0.605	0.920

动机因子 motivation factor	来源地 source	年龄 age	职业 occupation	月收入 monthly income	同游 companion
X₁	0.469	0.396	0.788	0.126	0.029
X₂	0.372	0.021	0.010	0.020	0.599
X₃	0.135	0.410	0.900	0.975	0.163
X₄	0.218	0.423	0.696	0.496	0.089
X₅	0.168	0.351	0.717	0.077	0.080
X₆	0.060	0.420	0.410	0.184	0.933
X₇	0.009	0.421	0.016	0.028	0.025
X₈	0.374	0.652	0.645	0.295	0.843
X₉	0.717	0.585	0.690	0.791	0.965
X₁₀	0.566	0.182	0.786	0.657	0.580
X₁₁	0.415	0.159	0.094	0.115	0.839
X₁₂	0.837	0.164	0.676	0.397	0.509
X₁₃	0.247	0.484	0.956	0.979	0.228
X₁₆	0.219	0.073	0.073	0.989	0.519
X₁₇	0.183	0.350	0.558	0.345	0.327
X₁₈	0.023	0.003	0.986	0.839	0.205
X₁₉	0.101	0.034	0.995	0.687	0.101
X₂₀	0.232	0.033	0.469	0.635	0.903

动机因子 motivation factor	S₁		S₂		S₃		S₄		S₅
动机因子 motivation factor	P	B	P	B	P	B	P	B	P	B
X₁	0.594	-0.039	0.711	-0.031	0.147	0.128	0.433	0.070	0.000	0.311
X₂	0.588	-0.047	0.779	-0.028	-0.028	-0.007	0.634	0.051	0.679	-0.042
X₃	0.858	0.014	0.053	+0.175	0.234	-0.113	0.604	0.050	0.952	0.952
X₄	0.214	0.107	0.980	-0.002	0.375	0.093	0.366	0.096	0.464	-0.072
X₅	0.590	-0.045	0.539	-0.059	0.226	-0.122	0.719	-0.037	0.596	0.050
X₆	0.139	-0.110	0.569	-0.049	0.711	-0.033	0.184	-0.122	0.180	-0.115
X₇	0.055	0.146	0.777	0.025	0.254	0.106	0.705	0.035	0.338	0.084
X₈	0.849	0.015	0.282	-0.101	0.642	0.046	0.926	0.009	0.971	0.003
X₉	0.266	0.085	0.015	0.216	0.634	0.044	0.609	0.048	0.795	0.023
X₁₀	0.271	-0.086	0.631	-0.044	0.768	-0.028	0.239	-0.114	0.011	-0.230
X₁₁	0.642	0.046	0.072	-0.205	0.096	-0.200	0.495	-0.083	0.631	-0.054
X₁₂	0.169	0.141	0.132	0.179	0.030	0.273	0.036	0.266	0.932	0.010
X₁₃	0.590	0.044	0.334	0.092	0.645	0.046	0.911	-0.011	0.329	0.092
X₁₆	0.542	0.047	0.956	-0.005	0.432	-0.074	0.166	0.131	0.547	0.053
X₁₇	0.492	0.059	0.218	0.121	0.198	0.134	0.558	0.062	0.021	0.228
X₁₈	0.078	0.153	0.564	0.058	0.156	0.150	0.230	0.128	0.686	0.040
X₁₉	0.020	0.201	0.001	0.339	0.798	0.027	0.758	0.033	0.054	0.192
X₂₀	0.905	-0.010	0.860	-0.017	0.943	-0.007	0.395	-0.093	0.583	-0.052

Research on the relationship between the recreation motivation and satisfaction of tourists in forest sports towns

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