Researches on evolution rules of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

ZHANG Zhiguang

JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2021, Vol. 45 ›› Issue (6) : 1-11.

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南京林业大学学报（自然科学版）
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JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2021, Vol. 45 ›› Issue (6) : 1-11. DOI: 10.12302/j.issn.1000-2006.202108021

Researches on evolution rules of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

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Abstract

【Objective】 The inherent evolution rule of various categories of green strategies for renewable resource-based enterprises is revealed to provide a scientific basis for strategic decision making in enterprise green development. 【Method】 The system structures and operational principles of various green strategies are analyzed by considering forestry enterprises as a case. Thus, their inherent relationships and evolution rules are discovered according to the theoretical development of green strategy and green economy and the methods used for a system structure and function analysis. 【Result】 The evolution rules of various green strategies and their organizational structure strategies in the three stages are obtained. Two evolutionary models are established: “extensiveness, terminal treatment, and resources-chain closed-loop” triple-layer evolutionary mechanism model of green strategies in the starting and growth stages, and “resources-chain, eco-chain, and value-chain” triple-layer evolutionary mechanism model of hypercycle green strategy in the mature stage. These results are obtained systematically so that the whole two-dimensional evolution venation of green strategies of renewable-resource-based enterprises is found and neatened. 【Conclusion】 Based on the above research, the following conclusions and suggestions are proposed. The green strategy has been developing through a long and complicated evolution process. An enterprise should select a reasonably gradual or leap-type strategic development pattern. Renewable resource cultivation is difficult when implementing a green strategy. Therefore, a combination of measures such as renewable resources, ecosystems, value driving, policy and science and technology should be adopted to support renewable resource cultivation. The hypercycle green strategy is a strategic development oriented towards ecological civilization. In its implementation, a fusion mechanism of three chains should be established by making the resources chain a foundation, the eco-chain a support, and the value chain an impetus.

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green strategy / renewable-resource-based enterprises / forestry enterprise / strategic evolution / ecological civilization / peak emission and neutrality of carton dioxide

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ZHANG Zhiguang. Researches on evolution rules of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise[J]. JOURNAL OF NANJING FORESTRY UNIVERSITY. 2021, 45(6): 1-11 https://doi.org/10.12302/j.issn.1000-2006.202108021

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