Researches on evolution rules of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

doi:10.12302/j.issn.1000-2006.202108021

JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2021, Vol. 45 ›› Issue (6): 1-11.doi: 10.12302/j.issn.1000-2006.202108021

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Researches on evolution rules of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

ZHANG Zhiguang()

College of Economics and Management, System Engineering Institute for Environment and Development, Nanjing Forestry University, Nanjing 210037, China

Received:2020-08-16 Accepted:2021-08-31 Online:2021-11-30 Published:2021-12-02

Abstract

Abstract:

【Objective】 The inherent evolution rule of various categories of green strategies for renewable resource-based enterprises is revealed to provide a scientific basis for strategic decision making in enterprise green development. 【Method】 The system structures and operational principles of various green strategies are analyzed by considering forestry enterprises as a case. Thus, their inherent relationships and evolution rules are discovered according to the theoretical development of green strategy and green economy and the methods used for a system structure and function analysis. 【Result】 The evolution rules of various green strategies and their organizational structure strategies in the three stages are obtained. Two evolutionary models are established: “extensiveness, terminal treatment, and resources-chain closed-loop” triple-layer evolutionary mechanism model of green strategies in the starting and growth stages, and “resources-chain, eco-chain, and value-chain” triple-layer evolutionary mechanism model of hypercycle green strategy in the mature stage. These results are obtained systematically so that the whole two-dimensional evolution venation of green strategies of renewable-resource-based enterprises is found and neatened. 【Conclusion】 Based on the above research, the following conclusions and suggestions are proposed. The green strategy has been developing through a long and complicated evolution process. An enterprise should select a reasonably gradual or leap-type strategic development pattern. Renewable resource cultivation is difficult when implementing a green strategy. Therefore, a combination of measures such as renewable resources, ecosystems, value driving, policy and science and technology should be adopted to support renewable resource cultivation. The hypercycle green strategy is a strategic development oriented towards ecological civilization. In its implementation, a fusion mechanism of three chains should be established by making the resources chain a foundation, the eco-chain a support, and the value chain an impetus.

Key words: green strategy, renewable-resource-based enterprises, forestry enterprise, strategic evolution, ecological civilization, peak emission and neutrality of carton dioxide

CLC Number:

F120.4

ZHANG Zhiguang. Researches on evolution rules of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise[J]. JOURNAL OF NANJING FORESTRY UNIVERSITY, 2021, 45(6): 1-11.

Figures/Tables 4

References 31

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Researches on evolution rules of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

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