An analysis of the disturbance mechanism of tourist destinations at the edge of world geological parks based on the MSOR theoretical model

WANG Haoyi, ZHANG Jianguo, LYU Yuanwan

JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2025, Vol. 49 ›› Issue (3) : 227-234.

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南京林业大学学报（自然科学版）
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JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2025, Vol. 49 ›› Issue (3) : 227-234. DOI: 10.12302/j.issn.1000-2006.202311042

An analysis of the disturbance mechanism of tourist destinations at the edge of world geological parks based on the MSOR theoretical model

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Abstract

【Objective】This study was conducted to explore the impact mechanisms of different tourism motivations on the tourism experience, satisfaction, and loyalty of tourists in the edge tourist destinations of Yandang Mountain Global Geopark, providing theoretical support and practical insights for understanding the disturbance mechanisms of edge tourist destinations. 【Method】Amos and Mplus software were employed to administer a survey questionnaire targeting the consumption behavior characteristics of tourists in the non-core scenic area of the Yandang Mountain Global Geopark, specifically the South Yandang Mountain. 【Result】(1) The primary tourist group in peripheral tourist destinations consists of local residents, predominantly core families. (2) Noelty motivation exhibited no direct or indirect effects on loyalty. (3) Relationship strengthening’s influence on loyalty was fully mediated, demonstrating positive effects on tourism experience and loyalty through mediating effects. (4) Isolation motivation and escape motivation exhibited both direct and indirect positive effects on loyalty, with complex and multiple chain-mediated impacts. These findings reveal the impact mechanisms of different tourism motivations on tourist experiences, satisfaction, and loyalty in edge tourism destinations. Local tourists were identified as playing a crucial role in the protection and sustainable development of edge tourism destinations. 【Conclusion】The study suggests that scenic spots should avoid large-scale construction, leverage customer characteristics to mitigate disturbance risks, and cautiously supplement tourist demand to prevent disturbances from expanding.

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nature reserves / marginal tourist destination / structural equation model / MSOR theory / the Yandang Mountain Global Geopark

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WANG Haoyi , ZHANG Jianguo , LYU Yuanwan. An analysis of the disturbance mechanism of tourist destinations at the edge of world geological parks based on the MSOR theoretical model[J]. JOURNAL OF NANJING FORESTRY UNIVERSITY. 2025, 49(3): 227-234 https://doi.org/10.12302/j.issn.1000-2006.202311042

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