
Green strategic path of Chinese forestry-paper industry: evolution course in the past 60 years and hypercycle trend in the future
ZHANG Zhiguang, BEI Yan
JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2025, Vol. 49 ›› Issue (4) : 263-275.
Green strategic path of Chinese forestry-paper industry: evolution course in the past 60 years and hypercycle trend in the future
【Objective】Based on the special correlation between forestry-paper industry and ecological environment, the development history and current situation of green strategy (GS) in Chinese forestry-paper industry (CFPI) are sorted out and analyzed, and its strategic trend in the future is forecasted, so that the whole strategic evolution path and its inherent law are uncovered to provide scientific basis for relevant enterprises and management departments making and implementing strategic decision of their green strategies.【Method】Document retrieval method and field research method were used to mine and analyze information and data about green strategic behaviors of forestry-paper sample enterprises. Then green strategy theory and system analysis method were applied to explore the development path, system structure and principle of CFPI green strategy. Thereout, the whole evolution law and characteristics are concluded.【Result】The development of CFPI green strategy has gone through 60 years from the sprouting period to the present. It has experienced the following stages of strategic development after the sprouting period: raw material oriented (forest-paper integration) GS (1980-), terminal treatment GS (1990-), circular GS (1995-), “circular +” GS (1999-). Each strategy type in the most stages also contains some specific types of strategies in lower level. These strategy types have different starting points, but in the later period, they are intertwined and keep on developing. The implementation of various strategies has achieved good results in both economic and ecological benefits, but there are also some bottlenecks. In order to break through the bottlenecks, the future development trend is forestry-paper hypercycle green strategy.【Conclusion】Looking at the overall evolution course and future trend, CFPI green strategy has formed an evolutionary law of gradual expansion and deepening both in structure and connotation. The first GS stage focuses on the front end: raw material oriented strategy. The second GS stage focuses on the terminal: pollution treatment strategy. The third GS stage focuses on the reverse (resources recycling): circular strategy. The fourth GS stage focuses on the bidirection (whole papermaking process and reverse loop):“circular +” strategy. The future GS stage will focus on the global of a self-organizing system in which resources-chain, eco-chain and value-chain promote each other: forestry-paper hypercycle strategy. Finally, a multidimensional evolution model and its evolution characteristics of CFPI green strategy are extracted from the above results.
forestry-paper industry / green strategy / forest-paper integration / pollution treatment / circular economy / dual carbon goals / hypercycle economy
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