【Objective】Under the strategic background of rural revitalization, the image perception of rural landscapes has become a hot topic.in human settlement environment research. However, existing studies mostly focus on physical space descriptions, lacking quantitative analysis based on public sentiment. This study aims to comprehensively evaluate the landscape perception status of Nanjing's characteristic pastoral villages, assess planning effectiveness, and provide scientific basis for differentiated development and refined governance.【Method】Taking 41 provincial-level characteristic rural villages in Nanjing as research objects, the study employed the "LDA topic mining-GIS spatial analysis-IPA(importance-performance analysis) importance-performance analysis" method. It crawled relevant online review texts from the Xiaohongshu platform (2023-2025, totaling 1160 entries), constructed a rural landscape perception corpus, and analyzed the public's cognitive characteristics and emotional preferences.【Result】(1) Based on LDA topic modeling, four major perception themes were identified: rural landscape feature,leisure scenarios, customized experiences ,and pastoral life .(2) The perception themes exhibited significant spatial and temporal distribution patterns. Spatially, some areas formed belt-shaped or clustered agglomerations; temporally, in May and October, when Theme 1 received high attention, other themes were insufficiently noticed, indicating a temporal mismatch between supply and demand. (3) Correlation analysis showed a high positive correlation between "landscape features" and "customized experiences," while "leisure scenarios" remained relatively independent. (4) IPA analysis revealed that customized experience and pastoral life perceptions received high attention but had slightly inadequate feedback experiences. At the village level, clusters could be categorized into benchmark, improvement, pain-point, and potential groups for targeted enhancement. Additionally, it was found that combining characteristic plants with experiences could significantly improve satisfaction.【Conclusion】 This study reveals the thematic characteristics and spatiotemporal differentiation laws of pastoral village perception in Nanjing. Accordingly, optimization strategies of "spatiotemporal supply-demand balance, gradient village enhancement, and thematic differentiated operation" are proposed, offering data support and decision-making references for the high-quality development of Nanjing's characteristic pastoral villages.
Key words
rural landscape /
landscape perception /
online text analysis /
sentiment analysis /
characteristic pastoral village /
Nanjing City
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