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Researches on green features and category architecture of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise
ZHANG Zhiguang
JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2020, Vol. 44 ›› Issue (6) : 1-8.
PDF(1909 KB)
PDF(1909 KB)
Researches on green features and category architecture of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise
The unique green features of renewable-resource-based enterprises are to be discovered. Hereby, the whole category architecture of green strategies for the enterprises is to be constructed in order to supply multiple alternatives for the strategic decision making of enterprise green development. Firstly, the methods of systems engineering theory for analyzing objectives, structure, function and environment of a system are used to study the green features of renewable-resource-based enterprises in forestry as a case. Then the green features are clustered into three classes to form respectively three research perspectives of green chains (or closed loop), green expansion and green industries, from which the categories of green strategies of renewable-resource-based enterprises and their interrelation are studied according to the theories of strategic management and green economy. Green features of forestry enterprises are compared with general industry ones in 16 items and 5 classes that are functional objective, connection with nature, green scope, resources supply and supply chain. Based on the green features, the category architecture of green strategies of renewable-resource-based enterprises is constructed. The green features are prominent and the categories of green strategies are diversified in renewable-resource-based enterprises. Enterprises should give full play to its green strategic advantage. The hypercycle green strategy is in the mature stage, and has a very broad application prospect in the future. In its implementation, enterprise should make its three chains of resources chain, eco-chain and value chain promote mutually. The research findings in this paper are also appropriate for the green strategic management of general enterprises.
green strategy / renewable-resource-based enterprises / forestry enterprise / green economy / ecological civilization
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