Researches on green features and category architecture of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

doi:10.3969/j.issn.1000-2006.202008024

JOURNAL OF NANJING FORESTRY UNIVERSITY ›› 2020, Vol. 44 ›› Issue (6): 1-8.doi: 10.3969/j.issn.1000-2006.202008024

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Researches on green features and category architecture of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

ZHANG Zhiguang()

College of Economics and Management, System Engineering Institute for Environment and Development, Nanjing Forestry University, Nanjing 210037, China

Received:2020-08-16 Revised:2020-09-21 Online:2020-11-30 Published:2020-12-07

Abstract

Abstract:

The unique green features of renewable-resource-based enterprises are to be discovered. Hereby, the whole category architecture of green strategies for the enterprises is to be constructed in order to supply multiple alternatives for the strategic decision making of enterprise green development. Firstly, the methods of systems engineering theory for analyzing objectives, structure, function and environment of a system are used to study the green features of renewable-resource-based enterprises in forestry as a case. Then the green features are clustered into three classes to form respectively three research perspectives of green chains (or closed loop), green expansion and green industries, from which the categories of green strategies of renewable-resource-based enterprises and their interrelation are studied according to the theories of strategic management and green economy. Green features of forestry enterprises are compared with general industry ones in 16 items and 5 classes that are functional objective, connection with nature, green scope, resources supply and supply chain. Based on the green features, the category architecture of green strategies of renewable-resource-based enterprises is constructed. The green features are prominent and the categories of green strategies are diversified in renewable-resource-based enterprises. Enterprises should give full play to its green strategic advantage. The hypercycle green strategy is in the mature stage, and has a very broad application prospect in the future. In its implementation, enterprise should make its three chains of resources chain, eco-chain and value chain promote mutually. The research findings in this paper are also appropriate for the green strategic management of general enterprises.

Key words: green strategy, renewable-resource-based enterprises, forestry enterprise, green economy, ecological civilization

CLC Number:

F120.4

ZHANG Zhiguang. Researches on green features and category architecture of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise[J]. JOURNAL OF NANJING FORESTRY UNIVERSITY, 2020, 44(6): 1-8.

Figures/Tables 4

Fig.1

Table 1

Green features of forestry enterprises in comparison with general industry enterprises"

特征类别 feature class	特征项 feature item		一般工业企业 general industry enterprises		林业企业forestry enterprises
特征类别 feature class	特征项 feature item		一般工业企业 general industry enterprises		林业加工企业 forestry processing enterprises	林业企业群体 forestry enterprise group
功能目标 functional objective	产品种类	工业产品		物质林产品		物质林产品(含木质和非木质林产品)和非物质林产品(即环境林产品,属于非木质林产品)
	企业功能	生产功能为主		生产功能为主		生产与生态功能
	企业目标	经济、社会、环保目标		经济、社会、环保与森林资源保护目标		经济、社会、环保、森林资源保护与生态建设目标
自然关联 connection with nature	生产系统	人工生产系统		人工生产系统		人工生产与自然生产交融的复合系统
	企业对自然的作用	【正向】污染治理【负向】环境污染,废弃物难降解		【正向】污染治理,废弃物易降解【负向】环境污染		【正向】污染治理,废弃物易降解;第一产业增加森林资源总量,改善生态,固碳制氧;第二产业拉动培育业;第三产业以森林景观为基础【负向】环境污染
	自然对企业的作用	【正向】提供环境容量【负向】不可再生资源越用越少,需减量化;可恢复资源容易流失,需遵循循环经济3R原则		【正向】提供环境容量和森林资源,原材料具有自然、美观、重量轻、强度高、吸音、绝缘、易加工和纤维质量高等优越性【负向】可再生森林资源为主要原料,如过度消耗也难以再生,仍需遵循循环经济3R原则		【正向】除一般工业企业的正向作用,营林和生态建设还能得到大自然更多的回馈,提升企业的绿色竞争力【负向】可再生森林资源为主要原料,培育周期长、自然风险大,需拓展循环经济3R原则,强化再培育和永续利用
绿色范围 green scope	企业内部	采购与库存的减量化、清洁生产、污染治理、绿色营销、绿色物流和资源回用等绿色管理		范围扩大至防止木材原料、半成品和产成品的变质、变形、火灾、虫蛀等特殊问题		范围进一步扩大至生态化营林、近自然林业生产、防止林木自然灾害等环节
	企业与外部组织	企业之间废弃物的资源化再利用,或建立生态工业园		同一般工业企业,如木材加工企业的边角料提供给造纸企业作为原料等		加工企业、营林组织、林农之间的绿色合作,实现资源共享、循环利用和多层次原料供应等
	企业与社会	将社会绿色消费、废弃物回收与企业绿色管理对接		除一般工业企业的绿色范围,更加关注满足社会对绿色林产品的需求		除一般工业企业的绿色范围,还关注社会对保护森林和生态建设的诉求,以及全球范围的碳循环等
特征类 feature class	特征项 feature item		一般工业企业 general industry enterprises		林业企业forestry enterprises
特征类 feature class	特征项 feature item		一般工业企业 general industry enterprises		林业加工企业 forestry processing enterprises	林业企业群体 forestry enterprise group
资源供应 resources supply	依赖性	对自然环境的依赖较弱		对自然环境依赖较强,森林资源供应已成瓶颈		可通过森林资源培育解决原料供应问题
	周期性	周期短		林木生长周期长		林木生长周期长
	战略性	响应速度快,属于战术和作业管理层面的问题		响应速度慢,许多企业缺乏有效的战略举措		资源培育与供应的滞后性很大,需有超前的战略眼光
	风险性	中等风险		高风险		高风险,影响森林资源培育的自然和人为因素多,贷款难
供应链 supply chain	供应链涉及产业	涉及第二、第三产业		涉及第一、第二和第三产业		涉及或自身含有第一、第二和第三产业
	原料供应商	有限供应商		供应商多样化,有公司、林农合作组织和林农散户等		营林主体和原料供应商多样、分散、跨区域等特征,包括自营原料林、合作原料林和其他供应商
	供应链结构	由上下游企业构成的链状结构		由上下游企业和林农等构成的多链条结构		由自营林、上下游企业、林农合作组织、林农散户等构成的多层次网状结构

Table 1

Fig.2

Fig.3

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Researches on green features and category architecture of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

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